Brands & Culture

Why Being Green Isn't Enough: The Importance of Value, Fun, and Simplicity

Data shows that the health and beauty category has more momentum and competition than ever before.

With the 2024 Formula 1^® racing season underway, let’s take a look under the hood of the brand underlying the sporting spectacle that’s taken the world by storm. The once Euro-centric sport is now a worldwide phenomenon reaching new highs, welcoming an entirely new generation of fans and going from nearly unknown to iconic status in just a few years.

Vanessa Fuss, Managing Director of BAV Group, has a message for marketers this Mother's Day.

Laura Jones, BAV Group CSO, featured in LBB article

 Exploring Brands at the Heart of Valentine’s Day

A Celebration of the Brand Partnership of the Year: Taylor Swift + NFL + Chiefs from BAV Group

Welcome back the Opinion Party, BAV Group’s take on the cultural conversation around brands. Typically, we’re the people in the room ‘bringing data to the opinion party’ when it comes to brands (hence the name!), but for our end of year wrap up, we tapped into some of our team’s best and brightest minds to bring you our (highly educated) opinions covering all corners of the brandscape.

It's time for BAV Group's annual report on the brand of Santa Claus. Is he still holding up as an influencer? Are changing times damaging his brand? Find out!

What happens when kids grow up in the age of AI? What are the new rules of parenting? How do we teach them when we're just learning ourselves!?

Brands say a lot about the culture, and culture says a lot about the brands. Exploring the interconnections can teach us about identity and inclusion.

To celebrate the release of the highly anticipated Barbie movie, BAV Group took a journey back through our three decades of data collection on the iconic Barbie brand to uncover the secrets of the brand's enduring success.