It’s been one month since a gunman stormed Marjory Stoneman Douglas High School in Parkland, Florida, and killed 17 people. But it feels like the massacre happened only yesterday. There’s good reason for this: Unlike previous school shootings, the gun control debate routinely sparked in such aftermaths has not yet waned.
15% of American adults have used online dating sites or mobile dating apps, according to a national survey by the Pew Research Center. BAV puts these findings to the test, analyzing the usage rate of four leading online dating brands.
Sex sells... just not for your brand in the longterm. If a brand’s identity is grounded in “sensuous” qualities only, it may not be enough to elicit a long-lasting love in the marketplace. We took at why brands need balance in order to maintain longterm relationships with consumers.
Almost a year after the election, we are just beginning to wrap our heads around the role of social media in American politics. Last week, Facebook turned over 3,000 Russia-linked ads to Congress. But Russia’s involvement in the U.S. election is just the tip of the iceberg – surfacing a level of divisive discourse that increases with each new tweet and reminds us that America continues to be torn by extremes.
Samsung was a brand quite literally aflame, having a difficult second half in 2016 in the midst of it's exploding Galazy phone but then quickly spiraled downhill. We can use the BAV® model to examine how the Samsung brand was affected by this crisis and how it is doing today.
Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose at the 2018 Cannes Lions Festival. Read their takeaways here.
Now in its third year, the Best Countries rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale. Today we unveiled the first country specific analysis: Brand UK.
In honor of International Women's Day, we explored markets that are regarded as being “Best for Women” and best for gender equality through the lens of both women and men using our 2018 Best Countries data.
Switzerland Is the Best Country in the World, Says 2018 Best Countries Report. Justin Trudeau, Angela Merkel viewed as most respected world leaders; Donald Trump and Vladimir Putin least respected on global stage.
With the holiday shopping season unofficially kicking off this Black Friday, the question of what it takes for a brand to thrive in the luxury space amid a continuously evolving retail landscape pops in our minds. Our BAVShopper team unites analytics with shopper psychology to explore what drives global success for luxury brands.