Brick and mortar retailers are being edged out by digital retail, with Sears being its latest victim. But is this a case of web-based retailers winning over shoppers through their accessibility and convenience, or rather, the inability of brick and mortar retailers like Sears to connect with a new wave of digital shoppers?
What do marketers need to understand about these potential beginning signs of a shift in the economics of racial representation and changing consumer attitudes about identity inclusivity? A BAVSocial language equity audit revealed the conversation on racial representation can be divided into two main branches.
It’s been one month since a gunman stormed Marjory Stoneman Douglas High School in Parkland, Florida, and killed 17 people. But it feels like the massacre happened only yesterday. There’s good reason for this: Unlike previous school shootings, the gun control debate routinely sparked in such aftermaths has not yet waned.
15% of American adults have used online dating sites or mobile dating apps, according to a national survey by the Pew Research Center. BAV puts these findings to the test, analyzing the usage rate of four leading online dating brands.
Sex sells... just not for your brand in the longterm. If a brand’s identity is grounded in “sensuous” qualities only, it may not be enough to elicit a long-lasting love in the marketplace. We took at why brands need balance in order to maintain longterm relationships with consumers.
Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose at the 2018 Cannes Lions Festival. Read their takeaways here.
Now in its third year, the Best Countries rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale. Today we unveiled the first country specific analysis: Brand UK.
In honor of International Women's Day, we explored markets that are regarded as being “Best for Women” and best for gender equality through the lens of both women and men using our 2018 Best Countries data.
Switzerland Is the Best Country in the World, Says 2018 Best Countries Report. Justin Trudeau, Angela Merkel viewed as most respected world leaders; Donald Trump and Vladimir Putin least respected on global stage.
With the holiday shopping season unofficially kicking off this Black Friday, the question of what it takes for a brand to thrive in the luxury space amid a continuously evolving retail landscape pops in our minds. Our BAVShopper team unites analytics with shopper psychology to explore what drives global success for luxury brands.