Who we are

Who We Are

Our People
We are the world’s leading authority on data-driven branding™, and our people are at the core of all we do

We are strategists and statisticians, but also anthropologists, creatives, sector experts and, ultimately, data storytellers. We bring our diverse experiences and teams together to help our clients make smarter decisions.

A few members of our amazing team!
Our Clients
We pride ourselves on being our clients’ most important partner

Our clients range from top consumer packaged goods companies to financial services firms, from retailers to B2B tech companies and everything in between.

Illustration of a colorful dynamic board room | Art created by Ketzirah Lesser using Midjourney AI