404 | Off Brand | BAV Group

We thought we'd wish everyone a happy New Year by exploring two of the biggest names in bubbly: Dom Pérignon and Moët & Chandon via BAV syndicated data.

Should BAV Group launch an advice column for brands? 

We are pleased to announce that BAV Group is included in the Forrester® Landscape: Brand Measurement Consulting Services, 2024.

National Hot Cocoa Day is December 13, so for 2024 we thought we would take a look and see what the data says about which hot cocoa brand is the hottest for cozy season -- Swiss Miss or Ghirardelli?

Was "brat" a moment or a movement?

Navigating the Blurred Lines of B2B and B2C

In a sea of sameness, beer brands pop tops on strategic partnerships to stand out. From ballparks to music fests, these collabs add flavor, keeping consumers coming back for more.

From the Biggest Loser to Ozempic -- the way we think about weight loss brands has changed dramatically in the past few years.

Craving a summer escape? Unlock the secrets of why Italy, France, and Spain are top destinations for Americans. Get ready for a journey that'll leave you saying "Bon voyage!" to your everyday life. 😎🌞✈️

Destination branding triumphs when expectations align with experiences. Bridge the host-guest gap to create satisfied, loyal visitors. 🌍🧳💡

Is your endless scrolling through travel blogs and Instagram feeds sucking the joy out of your adventures? Striking a balance between research and spontaneity might just be the key to unlocking the most memorable adventures.

Exploring how brands can break barriers around inclusion and equality by reshaping the narrative and championing inclusivity in sports.  💪♿️🏅