“Her Gen Z World” report surveyed more than 3,500 girls ages 14-19 from 7 countries

In partnership with BAV Group and Berlin Cameron, Girl Up released a new global study that takes a deeper dive into the mind of Gen Z girls from the U.S., U.K., Colombia, Mexico, Spain, India, and China.

Gen Z Girls
Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 59,000 different brands on 75 consistent metrics. This data has accumulated across 52 countries, resulting in over 9 billion data points.


Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

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Read the latest in BAV Group news, views, and original thinking, straight from the hearts and minds of our brand experts.
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We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
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Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.

Brands & Culture


Mashable: Burger King stunt could spell the beginning of the end for Instagram Stories

Free stuff vs. an ad-free story feed: Which would you prefer? BAV Group director of brand & social analytics, Kyle Boots, weighs in.

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Burger King Mashable Branding

Campaign: The NRA is Struggling as Brands Benefit from Dissociating in Wake of Mass Shooting

The gun club stands to lose a lot as brands distance themselves, as BAV data research suggests.

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Anti Gun Protest Parkland Shooting Kyle Boots
Cultural Intelligence

Best Countries 2018: Brand UK

Now in its third year, the Best Countries rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale. Today we unveiled the first country specific analysis: Brand UK.

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United Kingdom London British Telephone Booth Big Ben