The Power of Brand in Radical Times of Uncertainty
In a world of radical uncertainty, Brand Equity provides a beacon. Flip through our presentation on SlideShare.
In partnership with BAV Group and Berlin Cameron, Girl Up released a new global study that takes a deeper dive into the mind of Gen Z girls from the U.S., U.K., Colombia, Mexico, Spain, India, and China.
BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 59,000 different brands on 75 consistent metrics. This data has accumulated across 52 countries, resulting in over 9 billion data points.
BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.