BAV Group Launches 2018 Best Countries Rankings

We developed a model in partnership with U.S. News & World Report and the Wharton School of the University of Pennsylvania to help understand how nations are perceived around the world. We asked over 21,000 respondents to rate the countries by ranking them to 65 attributes.

Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 59,000 different brands on 75 consistent metrics. This data has accumulated across 52 countries, resulting in over 9 billion data points.


Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

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Read the latest in BAV Group news, views, and original thinking, straight from the hearts and minds of our brand experts.
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Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.

Brands & Culture

Cultural Intelligence

Best Countries 2018: Brand UK

Now in its third year, the Best Countries rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale. Today we unveiled the first country specific analysis: Brand UK.

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United Kingdom London British Telephone Booth Big Ben
Cultural Intelligence

The Top Countries for Women

In honor of International Women's Day, we explored markets that are regarded as being “Best for Women” and best for gender equality through the lens of both women and men using our 2018 Best Countries data. 

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International Women's Day 2018

Brand Love: Sex Doesn’t Sell For Your Brand

Sex sells... just not for your brand in the longterm. If a brand’s identity is grounded in “sensuous” qualities only, it may not be enough to elicit a long-lasting love in the marketplace. We took at why brands need balance in order to maintain longterm relationships with consumers. 

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