Campaign: The NRA is Struggling as Brands Benefit from Dissociating in Wake of Mass Shooting
The gun club stands to lose a lot as brands distance themselves, as BAV data research suggests.
We developed a model in partnership with U.S. News & World Report and the Wharton School of the University of Pennsylvania to help understand how nations are perceived around the world. We asked over 21,000 respondents to rate the countries by ranking them to 65 attributes.
BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 59,000 different brands on 75 consistent metrics. This data has accumulated across 52 countries, resulting in over 9 billion data points.
BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.