“Her Gen Z World” report surveyed more than 3,500 girls ages 14-19 from 7 countries

In partnership with BAV Group and Berlin Cameron, Girl Up released a new global study that takes a deeper dive into the mind of Gen Z girls from the U.S., U.K., Colombia, Mexico, Spain, India, and China.

Gen Z Girls
Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 59,000 different brands on 75 consistent metrics. This data has accumulated across 52 countries, resulting in over 9 billion data points.


Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

What's New
Read the latest in BAV Group news, views, and original thinking, straight from the hearts and minds of our brand experts.
Products & Services
We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
Let's Connect
Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.

Brands & Culture

Cultural Intelligence

The Power of Brand in Radical Times of Uncertainty

In a world of radical uncertainty, Brand Equity provides a beacon. Flip through our presentation on SlideShare.

Read More
The Power of Brand in Radical Times of Uncertainty BAV Group

Campaign: Countries' Athletic Talent Has Brand Impact Well Beyond Stadium

BAV Group's 2018 Best Countries data shows correlation between winning World Cup and brand strength.

Read More
Campaign US BAV Group Y&R Best Countries
Cultural Intelligence

BAV & Kantar @ Cannes - The Power of Purpose

Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose at the 2018 Cannes Lions Festival. Read their takeaways here.

Read More
BAV Kantar Cannes