“Most Loved Retailers” is an introduction to BAV's Love+ metric. Through unique BAV data and powerful insights the team uncovered the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough.
BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 60,000 different brands on 75 consistent brand image and equity metrics. This data has accumulated across 50 countries, resulting in over 9 billion data points.
BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.