Home

BRANDS EMERGING STRONGER
Understanding New Cultural Dynamics Through the Lens of History

We looked at historical data in our BAV study, to understand lessons we learned from how brands weathered past downturns and emerged stronger through times of uncertainty  after 9/11, the Great Recession '07 and the SARS outbreak '03 — then combined those insights with what we are seeing now to share predictions and implications for the future.

emerging stronger
Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 60,000 different brands on 75 consistent brand image and equity metrics. This data has accumulated across 50 countries, resulting in over 9 billion data points.

Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

What's New
Read the latest in BAV Group news, views, and original thinking, straight from the hearts and minds of our brand experts.
Products & Services
We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
Let's Connect
Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.