The Origin Index explores the connection between a nation’s brand power and the companies that call it home.

We surveyed over 21,000 global consumers to understand how much a brand’s nation of origin can influence the purchase preferences of consumers, and what marketers can do to tap into a country’s strengths.

BAV group, nation branding, Best countries, brand equity
Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 60,000 different brands on 75 consistent brand image and equity metrics. This data has accumulated across 50 countries, resulting in over 9 billion data points.

Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

What's New
Read the latest in BAV Group news, views, and original thinking, straight from the hearts and minds of our brand experts.
Products & Services
We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
Let's Connect
Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.

Brands & Culture


Germany Tops the Best Countries Origin Index

Germany, France and Japan carve out recognized niches for their products

Read More
bav group, best countries
Cultural Intelligence


The Origin Index is the newest part of our annual Best Countries Report, the world’s largest study of nations as brands. Through our Origin Index analysis, we explore the connection between a nation’s brand power and the companies that call it home.

Read More
bav group, made in usa,

Digital Still Needs Physical

Brick and mortar retailers are being edged out by digital retail, with Sears being its latest victim. But is this a case of web-based retailers winning over shoppers through their accessibility and convenience, or rather, the inability of brick and mortar retailers like Sears to connect with a new wave of digital shoppers?

Read More
Sears BAVShopper