In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.
Take 10 minutes with Laura Jones, CSO BAV Group, to learn how we're rethinking brand value at RE/IMAGINE What's NextVol 3.
BAV Group, a WPP and VMLY&R consultancy, is the world’s leading authority on data driven branding™️.
We provide growth focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.