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BAV Group Launches 2018 Best Countries Rankings
SWITZERLAND IS THE WORLD’S BEST COUNTRY; CANADA, GERMANY, UK AND JAPAN ROUND OUT THE TOP 5

We developed a model in partnership with U.S. News & World Report and the Wharton School of the University of Pennsylvania to help understand how nations are perceived around the world. We asked over 21,000 respondents to rate the countries by ranking them to 65 attributes.

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Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 59,000 different brands on 75 consistent metrics. This data has accumulated across 52 countries, resulting in over 9 billion data points.

 

Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

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Read the latest in BAV Group news, views, and original thinking, straight from the hearts and minds of our brand experts.
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Brands & Culture

Analysis

Brand Love: Single & Swiping

15% of American adults have used online dating sites or mobile dating apps, according to a national survey by the Pew Research Center. BAV puts these findings to the test, analyzing the usage rate of four leading online dating brands.

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Analysis

Getting to the Second Date: What Makes a Brand Attractive

Our global partners in LATAM identified what makes brands attractive and "dateable," where the consumer is interested in learning more about them.

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Analysis

Brand Love: Sex Doesn’t Sell For Your Brand

Sex sells... just not for your brand in the longterm. If a brand’s identity is grounded in “sensuous” qualities only, it may not be enough to elicit a long-lasting love in the marketplace. We took at why brands need balance in order to maintain longterm relationships with consumers. 

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