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BAV GROUP LAUNCHES 2020 BEST COUNTRIES ORIGIN INDEX
The Origin Index explores the connection between a nation’s brand power and the companies that call it home.

We surveyed over 21,000 global consumers to understand how much a brand’s nation of origin can influence the purchase preferences of consumers, and what marketers can do to tap into a country’s strengths.

BAV group, nation branding, Best countries, brand equity
Our Study & Model
Our Study

BrandAsset® Valuator (BAV®) is the world’s largest and leading empirical study of consumer brand perceptions. Since 1993, BAV has measured over 60,000 different brands on 75 consistent brand image and equity metrics. This data has accumulated across 50 countries, resulting in over 9 billion data points.

Our Model

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success. This unique approach not only allows us to understand a brand versus its competitors, but also allows us to measure the roles of brands as a part of culture. For us, it is as much about the data as it is about the story around the data.

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We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
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