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It's time for BAV Group's annual report on the brand of Santa Claus. Is he still holding up as an influencer? Are changing times damaging his brand? Find out!

What happens when kids grow up in the age of AI? What are the new rules of parenting? How do we teach them when we're just learning ourselves!?

Brands say a lot about the culture, and culture says a lot about the brands. Exploring the interconnections can teach us about identity and inclusion.

To celebrate the release of the highly anticipated Barbie movie, BAV Group took a journey back through our three decades of data collection on the iconic Barbie brand to uncover the secrets of the brand's enduring success.

How brands need courage to match the consumer desire for inclusion with the reality they experience.

Non-alcoholic, zero proof, and booze-free beverages are on the rise. With consumer interest growing, brands have the opportunity to tap into changing preferences and build a more inclusive culture around drinking.

Do you know what population makes up the largest minority in the world? It’s people with disabilities and we, as marketers, are doing a poor job being inclusive of this underserved group.

Why “weird” isn’t necessarily a bad thing when it comes to naming through personal experiences as an immigrant in the US and by looking at some of the most loved brands of today.

Welcome to the first issue of "Opinion Party’ from BAV Group. As Chief Strategy Officer, I am excited to present our data-driven insights (and a few opinions thrown in for good measure) across a range of topics, threaded around the theme of Belonging.

Pride month is renowned for brand advocacy, with many top brands running pride campaigns all month long. This includes pride-specific messaging and the familiar recoloring of brand logos to match the recognizable rainbow-colored flag. But are these brands actually inclusive, or are they just capitalizing on the moment to increase sales?

Everyone has their summer-favorites, but we at BAV Group wanted to bring data to this opinion party to understand which brands are hot in consumers' minds. 

Bed Bath & Beyond has recently announced that they are leaving the US market, yet another example of how important meaningful differentiation is and how fast you can lose it.

The pandemic shook the status quo and brought many changes and challenges for brands. Today consumers have different priorities, have higher expectations, are more critical, and are exposed to more options. This leads to a higher importance on uniquely meeting peoples’ needs.