BAV Group | The World's Leading Authority on Data-Driven Branding. ™️

If you think about a brand, a brand is really your insurance policy, right? It's your multiplier. It's something that promises future cash flows and while performance metrics are very important, they're great. They help CFO, CMO, the board understand how your immediate marketing investments are performing that river can run dry if you're not constantly thinking about the consistency of what a brand provides.

We're excited to announce that BAV Group has been shortlisted for the prestigious WARC Awards for Effectiveness 2025! ! Our work with SoFi on their "Ambitions “campaign, is a finalist in the Long-term Growth category. This nomination highlights the power of our strategic, data-informed brand to deliver lasting results.

What does the data say about the new Nike partnership with SKIMS

BAV Group, the world's leading authority on data-driven branding™️, is proud to announce the launch of Opinion Party: The podcast that will interrogate marketing's most deeply held beliefs through the cold cruel lens of data and expert insights.

VML’s BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO).

How ON is shaking up the sneaker world through kindness.

Lessons from a perennial naughty list entry.

Snapchat has always been a darling of the digital age, known for its friendly, fun vibes. It is seen as one of the most creative and kind brands in culture and especially in the digital brandscape. But in 2024 year, it cranked up the volume with a daring campaign that boldly says, “less social media.”

There’s something worse than being naughty. Say hello to the “meh” list.

While Max Verstappen may be the best driver on the Formula 1 grid today, he has not always been the most liked. So how did he end up as my entry to the nice list for 2024? As an avid F1 fan, I can tell you that Verstappen himself hasn’t really changed, rather it’s the circumstances around him that have moved him to the nice column for 2024.

Imagine hopping into a car, punching in your destination, and then kicking back and relaxing while the car drives itself. That's the future Waymo, the self-driving car company from Google as well as its competitors, is trying to create.

Just as certain celebrities find themselves in the limelight, some brands are perpetually under the public's watchful eye. They weather criticism, spark debates, and withstand a barrage of online trolling – yet they continue to thrive in this tumultuous sea of public opinion. Let’s explore the naughty list through the intriguing phenomenon that transforms some thriving brands into cultural punching bags.