Why Being Green Isn't Enough.
The Importance of Value, Fun, and Simplicity.

We looked at BrandAsset Valuator® (BAV) data, the world’s largest study of brands, to investigate if being eco-friendly drives brand and business growth. The results were interesting, yet surprising.

We found that being eco-conscious on its own is not a key driver of brand growth -- but when mixed with Value, Fun, and Simplicity you have a powerful package.

Cute frog having trouble being green
BAV Group
Who We Are

BAV Group, a WPP and VML consultancy, is the world’s leading authority on data driven branding™️. 

What We Do

We provide growth focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.

Products & Services
We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
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Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.