The Brands of 2023
Opinion Party, Vol 2


BAV Group’s take on the
cultural conversation around brands.


Typically, we’re the people in the room ‘bringing data to the opinion party’ when it comes to brands (hence the name!), but for our end of year wrap up, we tapped into some of our team’s best and brightest minds to bring you our (highly educated) opinions covering all corners of the brandscape.

This collection of POVs flips the script, where the experts are now speaking from their personal perspective.  Plus, we’ve invited some of our favorite AI bots to opine as well.

BAV Group’s take on the cultural conversation around brands.
BAV Group
Who We Are

BAV Group, a WPP and VML consultancy, is the world’s leading authority on data driven branding™️. 

What We Do

We provide growth focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.

Products & Services
We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
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Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.