We bring data to the brand opinion party™️
BAV Group is the world’s leading authority on data-driven brandingTM. Our strategic consulting services harness the power of True Brand EquityTM using our proprietary methodology BrandAsset Valuator® (BAV) — the world’s largest and longest study of brands.
BAV pioneered the study of brands 30 years ago, and is still the gold standard.
- 30 Years of Experience
- 63,000 Brands Studied
- 52 Global Markets
- 73 Consistent Metrics
- Category Agnostic
- Developed in Partnership with Top Tier Academic Institutions
OUR 4 PILLARS TELL A STORY