About BAV Group

We bring data to the brand opinion party™️

About BAV Group

BAV Group is the world’s leading authority on data-driven branding^TM. Our strategic consulting services harness the power of True Brand Equity^TM using our proprietary methodology BrandAsset Valuator^® (BAV) — the world’s largest and longest study of brands.

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What Makes BAV Unique?

BAV pioneered the study of brands 30 years ago, and is still the gold standard.

30 Years of Experience
63,000 Brands Studied
52 Global Markets
73 Consistent Metrics
Category Agnostic
Developed in Partnership with Top Tier Academic Institutions

How it works

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success

Brand Strength

Future growth potential

Differentiation

A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.

Relevance

How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.

Brand Stature

Current operating value

Esteem

A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.

Knowledge

The depth of understanding people have of a brand – both its positive and negative information.

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OUR 4 PILLARS TELL A STORY

The relationship between our four Brand Pillars paint a holistic picture of brand challenges and opportunities