About BAV Group

We bring data to the brand opinion party™️

About BAV Group

BAV Group is the world’s leading authority on data-driven brandingTM. Our strategic consulting services harness the power of True Brand EquityTM using our proprietary methodology BrandAsset Valuator® (BAV) — the world’s largest and longest study of brands.

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What Makes BAV Unique?

BAV pioneered the study of brands 30 years ago, and is still the gold standard.

  • 30 Years of Experience
  • 63,000 Brands Studied
  • 52 Global Markets 
  • 73 Consistent Metrics
  • Category Agnostic
  • Developed in Partnership with Top Tier Academic Institutions

How it works

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success

Brand Strength

Future growth potential

Differentiation

Differentiation

Differentiation

A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.

Relevance

Relevance

Relevance

How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.

Brand Stature

Current operating value

Esteem

Esteem

Esteem

A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.

Knowledge

Knowledge

Knowledge

The depth of understanding people have of a brand – both its positive and negative information.

OUR 4 PILLARS TELL A STORY

The relationship between our four Brand Pillars paint a holistic picture of brand challenges and opportunities

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