59 thousand brands, 52 countries, 25 years of brand data
BAV is the world’s largest and leading empirical study of brands. We help our clients not only understand a brand against its category, but also provide insight into its larger role in culture. Developed with academic partners at Columbia, MIT, Dartmouth, and the University of Washington, BAV uniquely captures the key dimensions that drive brand momentum, advocacy, and financial success in the marketplace.
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