About BAV

59 thousand brands, 52 countries, 25 years of brand data

About BAV®

BAV is the world’s largest and leading empirical study of brands. We help our clients not only understand a brand against its category, but also provide insight into its larger role in culture. Developed with academic partners at Columbia, MIT, Dartmouth, and the University of Washington, BAV uniquely captures the key dimensions that drive brand momentum, advocacy, and financial success in the marketplace.

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How it works

BAV® measures extensive brand qualities and metrics that drive financial and marketplace success

Brand Strength

Future growth potential

Differentiation

Differentiation

Differentiation

A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.

Relevance

Relevance

Relevance

How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.

Brand Stature

Current operating value

Esteem

Esteem

Esteem

A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.

Knowledge

Knowledge

Knowledge

The depth of understanding people have of a brand – both its positive and negative information.

OUR 4 PILLARS TELL A STORY

The relationship between our four Brand Pillars paint a holistic picture of brand challenges and opportunities

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