BAV Group's global CEO, Laura Jones, was recently invited to discuss the role of brand in customer experience with the Outthinker Networks.

"We're seeing a call for a much more balanced approach to understanding growth --  not just in the short-term perspective but over the long term as well. If you think about a brand, it's really your insurance policy, right? It's your multiplier. It's something that promises future cash flows. And while performance metrics are very important; they help the CFO, CMO, and the board understand how your immediate marketing investments are performing -- that river can run dry if you're not constantly thinking about the consistency of what a brand provides."
~ Laura Jones, Global CEO, BAV Group

Watch the entire interview here or on YouTube.

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