Often times, we approach the concept of "brand" as something intangible, when in actuality, brand holds very tangible value, and ultimately, market impact. Brand equity is particularly significant, especially during times of uncertainty or radical change. In many instances, acting as a beacon or a shield. In fact, brand is often the only thing that exists in the mind of consumers over the financials like revenue, margins and growth. Using BAV, we are able to help identify and qwantifiably capture the equity and power of brands in culture among consumers.