Rethinking Brand Value: Beyond Pricing and Promotions
In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.
Watch Laura Jones, CSO BAV Group, discuss reimagining brand value at RE/IMAGINE What's Next Vol 3.
Want to learn more about how BAV Group's approach to brand value can help your brand succeed in recessionary times or in good times? Contact Us!