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Embracing diversity and featuring diverse influencers, can help brands connect with multicultural audiences, boost relevance, and drive brand equity gains, as exemplified by Sprite's success among Hispanic consumers.

BAV Group is back to the Opinion Party! Our sweet summer reads include explorations sports in culture, diversity, Juneteenth, lessons from the movies, and some surprising facts about some favorite summer treats.

Retail has evolved into a multi-dimensional experience, infiltrating every corner of our lives. Learn how data shows that boldness, creativity, and adaptability are key to success in this dynamic environment.

Why Being Green Isn't Enough: The Importance of Value, Fun, and Simplicity

Data shows that the health and beauty category has more momentum and competition than ever before.

With the 2024 Formula 1^® racing season underway, let’s take a look under the hood of the brand underlying the sporting spectacle that’s taken the world by storm. The once Euro-centric sport is now a worldwide phenomenon reaching new highs, welcoming an entirely new generation of fans and going from nearly unknown to iconic status in just a few years.

Vanessa Fuss, Managing Director of BAV Group, has a message for marketers this Mother's Day.

Laura Jones, BAV Group CSO, featured in LBB article

 Exploring Brands at the Heart of Valentine’s Day

A Celebration of the Brand Partnership of the Year: Taylor Swift + NFL + Chiefs from BAV Group

Welcome back the Opinion Party, BAV Group’s take on the cultural conversation around brands. Typically, we’re the people in the room ‘bringing data to the opinion party’ when it comes to brands (hence the name!), but for our end of year wrap up, we tapped into some of our team’s best and brightest minds to bring you our (highly educated) opinions covering all corners of the brandscape.

It's time for BAV Group's annual report on the brand of Santa Claus. Is he still holding up as an influencer? Are changing times damaging his brand? Find out!