Rethinking Brand Value: Beyond Pricing and Promotions
In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.
Take 10 minutes with Laura Jones, CSO BAV Group, to learn how we're rethinking brand value at RE/IMAGINE What's NextVol 3.
Who We Are
BAV Group, a WPP and VMLY&R consultancy, is the world’s leading authority on data driven branding™️.
What We Do
We provide growth focused brand intelligence, customer insights, and marketing and business strategy by bringing data to the brand opinion party.
Products & Services
We can help with brand equity audits and advisory, positioning strategies and workshops, tracking, and much more to help business executives and marketers assess, drive and monitor the direction of their brands as strategic corporate assets.
Keeping your brand at the center, we work toward one goal: helping you make smarter business, branding and creative decisions.