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How brands need courage to match the consumer desire for inclusion with the reality they experience.

Non-alcoholic, zero proof, and booze-free beverages are on the rise. With consumer interest growing, brands have the opportunity to tap into changing preferences and build a more inclusive culture around drinking.

Do you know what population makes up the largest minority in the world? It’s people with disabilities and we, as marketers, are doing a poor job being inclusive of this underserved group.

Why “weird” isn’t necessarily a bad thing when it comes to naming through personal experiences as an immigrant in the US and by looking at some of the most loved brands of today.

Welcome to the first issue of "Opinion Party’ from BAV Group. As Chief Strategy Officer, I am excited to present our data-driven insights (and a few opinions thrown in for good measure) across a range of topics, threaded around the theme of Belonging.

Pride month is renowned for brand advocacy, with many top brands running pride campaigns all month long. This includes pride-specific messaging and the familiar recoloring of brand logos to match the recognizable rainbow-colored flag. But are these brands actually inclusive, or are they just capitalizing on the moment to increase sales?

Everyone has their summer-favorites, but we at BAV Group wanted to bring data to this opinion party to understand which brands are hot in consumers' minds. 

Bed Bath & Beyond has recently announced that they are leaving the US market, yet another example of how important meaningful differentiation is and how fast you can lose it.

The pandemic shook the status quo and brought many changes and challenges for brands. Today consumers have different priorities, have higher expectations, are more critical, and are exposed to more options. This leads to a higher importance on uniquely meeting peoples’ needs.

Taking a look at what BAV data say about the brand of Star Wars.

What can BrandAsset® Valuator data tell us about how to create lasting love between people as well as between brands and their customers?

There's a lot of talk about Elon Musk and how he may or may not be impacting brand perception of Twitter, Tesla, and SpaceX.  Do his actions, reputation, and personal brand matter? Aylin Yasa, a BAV Group strategy director,  unpacks what the data say about the impact Elon Musk's personal brand is having on the companies he owns, especially Twitter.

In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.

Watch Laura Jones, CSO BAV Group, discuss reimagining brand value at RE/IMAGINE What's Next Vol 3.