Experience our BAV data firsthand: Select or type in the name of a key brand, and up to two competitor brands from any industry that you’d liked to see it compared to
The four Brand Pillars that capture key components of brand health are Differentiation, Relevance, Esteem and Knowledge.
A brand's ability to capture attention in the cultural landscape. A powerful driver of curiosity, advocacy and pricing power.
How appropriate and meaningful a brand is to consumers. Drives brand consideration and trial.
A measure of how highly regarded a brand is and how well it delivers on its promises. Leads to trial and commitment.
The depth of understanding people have of a brand – both its positive and negative information.
Brands are plotted in two dimensions on the power grid: Stature and Strength. The two dimensions capture the relationship of the four Brand Pillars.
NEW OR UNFOCUSED
Build Awareness and Traction. Must define a clear point of view.
NICHE OR UNREALIZED
Low Earnings. High Potential.
High Earnings. High Potential.
High Earnings. Low Potential.
Seriously challenged, hanging on.