In this piece, David Roth, chairman of BAV Group, examines why brands have a crucial role to play in our voice-activated digital future, fueled by conversational AI. 

The report includes new analysis from BAV Group that looks at the status of voice-enabled brands and voice assistants. World Retail Congress (WRC) is a key partner in the launch of this report, which includes a foreword by the organization’s chairman.

Download the report here.