Earlier this week, satellite radio broadcasting company Sirius XM announced that it is acquiring music streaming internet radio Pandora. With both brands carrying more esteem among their respective core audiences, this acquisition offers something for everyone by expanding the company's connection with a younger demographic.
Could this be a Siriusly great acquisition? The two brands share a lot more than just music in common, with both brands holding similar perceptions among their respective core audiences. The two are not only seen as Fun, Social and Trendy, but are credited for being Innovative and Intelligent.