Brands & Culture

Almost everyone has a “Y Story” whether it is going to camp, learning how to swim, or more. “Find Your Y,” created in partnership with YMCA, BAV Group, and VMLY&R was honored with a Gold ARF David Ogilvy Award, in the government, public service, and non-profit category. 

BAV Group is pleased to announce the release of the annual Best Countries Report, in partnership with U.S. News & World Report and the Wharton School.

BAV Group's work, in partnership with VMLY&R and client partner Lidl, was honored with two gold and two silver awards at the 2021 Advertising Research Foundation David Ogilvy Awards! This premier awards program honors research and insights-driving marketing campaigns.

Through unique data and powerful insights, BAV is excited to  present BAV's Love+ Metric, a deeper look at the many forces driving the different kinds of love that retailers inspire in consumers  around the globe.

BAV has launched a new report, “Most Loved Retailers,” which is an introduction to BAV's Love+ metric. The report is a first look at how leading retail brands from the US and UK perform on Love+. Through unique BAV data and powerful insights the team uncovered the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough. 

The sixth annual Best Countries report reveals the importance of social justice as a global ambition, the unexpected societal byproduct of the COVID-19 crisis and the influence of conspiracy theories.

Examining why brands have a crucial role to play in our voice-activated digital future, fueled by conversational AI

Understanding how to win at China’s shopping mega-festivals

Understanding current cultural dynamics through the lens of history

Germany, France and Japan carve out recognized niches for their products

Brick and mortar retailers are being edged out by digital retail, with Sears being its latest victim. But is this a case of web-based retailers winning over shoppers through their accessibility and convenience, or rather, the inability of brick and mortar retailers like Sears to connect with a new wave of digital shoppers?

What do marketers need to understand about these potential beginning signs of a shift in the economics of racial representation and changing consumer attitudes about identity inclusivity? A BAVSocial language equity audit revealed the conversation on racial representation can be divided into two main branches.