There's a lot of talk about Elon Musk and how he may or may not be impacting brand perception of Twitter, Tesla, and SpaceX. Do his actions, reputation, and personal brand matter? Aylin Yasa, a BAV Group strategy director, unpacks what the data say about the impact Elon Musk's personal brand is having on the companies he owns, especially Twitter.
In recessionary times, consumers and brands make tough choices on where to cut back — and, where to invest. In this hopeful talk, we’ll uncover actionable insights marketers can use to unlock the psychology behind value-based decision-making to best position their brand during challenging times.
Almost everyone has a “Y Story” whether it is going to camp, learning how to swim, or more. “Find Your Y,” created in partnership with YMCA, BAV Group, and VMLY&R was honored with a Gold ARF David Ogilvy Award, in the government, public service, and non-profit category.
BAV Group's work, in partnership with VMLY&R and client partner Lidl, was honored with two gold and two silver awards at the 2021 Advertising Research Foundation David Ogilvy Awards! This premier awards program honors research and insights-driving marketing campaigns.
Through unique data and powerful insights, BAV is excited to present BAV's Love+ Metric, a deeper look at the many forces driving the different kinds of love that retailers inspire in consumers around the globe.
BAV has launched a new report, “Most Loved Retailers,” which is an introduction to BAV's Love+ metric. The report is a first look at how leading retail brands from the US and UK perform on Love+. Through unique BAV data and powerful insights the team uncovered the different kinds of love that retailers should inspire in consumers and why one kind of love is not enough.
Y&R Global CEO David Sable and Laura Jones, Executive Strategy Director of Y&R’s BAV Group, joined Kantar during a session focused on brands and the power of purpose at the 2018 Cannes Lions Festival. Read their takeaways here.
Now in its third year, the Best Countries rankings evaluate 80 countries across a range of criteria, from economic influence and power to citizenship and quality of life, to capture how nations are perceived on a global scale. Today we unveiled the first country specific analysis: Brand UK.
In honor of International Women's Day, we explored markets that are regarded as being “Best for Women” and best for gender equality through the lens of both women and men using our 2018 Best Countries data.
Switzerland Is the Best Country in the World, Says 2018 Best Countries Report. Justin Trudeau, Angela Merkel viewed as most respected world leaders; Donald Trump and Vladimir Putin least respected on global stage.
With the holiday shopping season unofficially kicking off this Black Friday, the question of what it takes for a brand to thrive in the luxury space amid a continuously evolving retail landscape pops in our minds. Our BAVShopper team unites analytics with shopper psychology to explore what drives global success for luxury brands.